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SeMe Sung
Creative Director + Designer
October 3, 2014 was a momentous day for Yodlee. This was bell ringing day at NASDAQ in NYC. A year's worth of work went into this IPO. Besides revamping the entire website, creating the roadshow deck, and designing the S-1, a plethora of other design and marketing deliverables were needed. Many marketing campaigns, many media channels, many bankers, and many vendors were involved in making this come to life. I designed, directed, or managed every visual piece of this IPO.