Hello! I am a versatile designer, design director, and business manager. My career path began with industrial design, merged into print and digital design, and now shares lanes with marketing and creative direction. I have an MBA and 15 years of professional product design, graphic design, and UX/UI experience. People high-five me for my organizational skills, attention to detail, teamwork, independent management, and sense of humor.
In 2014, I completely redesigned and launched www.yodlee.com. Accomplishments included updating and elevating the brand, gathering content and buy-in from all stakeholders in the company, managing the deployment of the new site, and, of course, all of the design — creating all of the user flows, the site map, UX, and visual design. The home page has a sliding billboard to help highlight new events and announcements. I managed and designed the ongoing upkeep of the site until 2015.
In addition to the upkeep of the yodlee.com home page, I redesigned the home page for Yodlee Interactive’s developer portal (http://developer.yodlee.com/) and designed home page elements for Yodlee Interactive (http://interactive.yodlee.com/).
Product portal login, home page, and report pages. 2015.
Role: UX/UI Designer, Visual Designer, Project Manager
Launched: July 2014
The home page has a sliding billboard to help highlight new events and announcements. I continue to manage and design the ongoing endeavor.
Redesign of Yodlee Interactive’s developer portal home page.
Ongoing design of developer portal home page carousels.
Developer portal home page site map.
October 3, 2014 was a momentous day for Yodlee. This was bell ringing day at NASDAQ in NYC. A year's worth of work went into this IPO. Besides revamping the entire website, creating the roadshow deck, and designing the S-1, a plethora of other design and marketing deliverables were needed. Many marketing campaigns, many media channels, many bankers, and many vendors were involved in making this come to life. I designed, directed, or managed every visual piece of this IPO.
On bell ringing day, Yodlee had NASDAQ Times Square domination that included the Nasdaq Tower, Nasdaq Marquee, and several other billboards. I worked with my team and a vendor on the creative for these motion graphics and the campaigns in the taxis and surrounding elevators.
Still from the motion graphics on the Nasdaq Tower.
Banner ads, taxi ads, and elevator ads were part of the IPO. Here are some banner ads on WSJ.com.
Yodlee.com also reflected the campaign.
The S-1 needed some internal diagrams and a compelling, informative wrapper. This graphic was part of the wrapper fold-out and was also used in the roadshow deck. I conceptualized and art directed this.
There were many graphic needs for the IPO. This is just an example of one.
A “deal toy” was given to the IPO managers. I design directed this project.
Yodlee’s headquarters celebrated in tandem with the team in NYC. There was a live simulcast starting at 5am. I helped manage the A/V between both locations.
Graphics for print, digital, large scale, small scale...you name it, I've done it.
Part of being a designer at Pottery Barn meant following seasonal trends and creating product ideas for your department. These are some 4' x 8' presentations I made and presented for the Tabletop Department. These boards conveyed mood, theme, product ideas, and color palettes. The "Russian Parlor" evolved into the Holiday 2007 cut glass entertaining story. 2006.
Videos are an easy and impactful way to get lots of information across in a quick way. (Just ask Tufte!) I art directed and project managed these marketing videos for Yodlee.
Creative Director, Project Manager
Yodlee's Transaction Data Enrichment (TDE) is a new offering in 2015. This short marketing video is used as an introduction to the concept of the product. I worked with the video vendor as a creative director and project manager. In addition to effectively giving a high-level understanding of the product, I gave visual direction, provided edits to visual flow and transitions, and worked with Yodlee's product team in getting specific and relevant content.
This video highlights Yodlee Interactive's Instant Account Verification (IAV) API. Yodlee Interactive (YI) is a sub-brand of Yodlee and therefore caters to a different audience of developers and tech entrepreneurs.
October 3, 2014 was a big day for Yodlee. The IPO process is very long and requires more content than I ever imagined. This video was created for the New York Times Square domination on bell ringing day, which actually means creating video for the 9 different-sized screens. In standard format, this video was used in many other marketing campaigns. I gave art direction with the creative agency that helped us bring this to life. Many other IPO-related works are on this site.
I creative directed and project managed this video, but all of the design credit goes to the fantastic motion graphics freelancer. In addition to the video, I designed the 10' x 20' booth and all of the accompanying collateral. 2013.
I started out as an industrial designer. Here are some examples from my product design and development days.
Assorted Men’s and Women’s Accessories. Product design, manufacturing direction, and packaging direction. 2007-2008.
Product design, manufacturing direction, and packaging direction on these holiday ornaments. 2008.
Product design, manufacturing direction, and packaging direction on these hanging tea light lanterns. 2008.
In addition to brand analysis and business development, I learned to sew and designed this bag. 2010.
Documentation, presentation, and specs of bag. 2010.
This was a collection of turned wood entertaining pieces. I designed and developed these, including the glass bell jars. 2005-2007.
Assorted hand renderings and specs. 2005-2007.
Outdoor enamelware. 2005-2007.
Branch Collection of aluminum entertaining pieces. 2005-2007.
Specs and photography of a barware collection in stainless steel. 2005-2007.
Collection of hand drawn specs, production direction, or concepts. 2005-2007.
Elena Glassware Collection. Specs and 1st samples. 2005-2007.
Hand renderings of product collections and retail layout concepts. 2005-2007.
Graphic collages for a set of melamine trays. 2005-2007.
Design concepts and specs for recycled glass collection. 2005-2007.
Collection of stemless glassware. 2005-2007.
Design concepts and specs for glassware. 2005-2007.
Spec, manufacturing direction, and final photography of entertaining piece. 2005-2007.
Depending on the use case, the user flows can get rather lengthy. Wireframes made in Balsamiq. 2012-2013.
From sketches to wires — I created user scenarios, user flows, and wireframes for a number of mobile apps. I also created some visual design as well as give feedback to the main visual designer. Wireframes made in Balsamiq. 2012-2013.
I created user scenarios, user flows, and wireframes for a number of mobile apps. I also created some visual design as well as give feedback to the main visual designer. Wireframes made in Balsamiq. 2012-2013.
